In the beauty world, Jackie Aina's name holds weight. The 31-year-old Nigerian-American has over three million subscribers and 276 million views on YouTube. The influential makeup maven has captivated a global audience because of her humorous makeup tutorials and her commitment to calling out beauty brands for their lack of diversity.
@Jouercosmetics If you were to guess the shade of lip color blowing up on Pinterest, chances are it would be a classic red, the perfect nude, or something wild and unicorn-themed. But the image-sharing platform revealed that a golden shade from Jouer Cosm
Finding the best eyeliner has been a long journey. I remember the first time I fell in love with eyeliner. I was 14 and I used my mum's sharpened-down black kohl in my waterline. It wasn't the best eyeliner ever, but it was a revelation. Immediately my eyes looked more defined and made me feel grown-up.
Yves Saint Laurent Normally, we would say we're all ears when it comes to breaking beauty news. But regarding today's latest from the makeup experts at YSL, we're truly all lips . And since we're not here to play, here's the scoop: You can now customize your lipstick. Intrigued? Let us explain.В Starting today, you can curate a personal lip experience courtesy of yslbeautyus.
Can buying a beauty product solve all your problems? Maybe not-but we know full well how powerful a brand-new lipstick (or perfume, or serum) can make us feel.В В With that in mind, we present to you our newВ Shop В series-a carefully curated collection of all the buzziest beauty products to feast your eyes on, maybe lighten your wallet with, and definitely feel great about.
A red lip is not just a red lip. It can be matte, a little ombrГ©, glossy, popsicle-stained, or barely-there sheer. It depends on your personal style and on the current trends-both of which can be influenced by the city you live in. As curious beauty girls, we're interested in how an L.A. makeup artist interprets the latest trend: a pinker red with a more organic feel.
Rodin Lavender Face Oil $170 Shop Benefit Cosmetics Precisely, My Brow Pencil Ultra Fine Shape & Define $24 Shop Glossier Boy Brow $16 Shop What do Adele, Mandy Moore, and Lorde have in common? While you're probably thinking killer pipes (you're not wrong), these talented ladies have yet another commonality: feathered eyebrows.
Imaxtree Though it's hard to imagine a time before iPhone selfies were the norm (thanks, Kim K.), we do hold a nostalgia for Polaroids and disposable cameras. Call us vain, but you have to admit those pleasantly fuzzy photos were so much more flattering than our current every-pore-magnified HD situation.
Ellie Benuska Shopping for makeup is tricky. Trends are constantly changing, your complexion and undertones need to be taken into account, and formulas don't always live up to their claims. That, and there are about one million choices in every makeup aisle or online retailer. So what are the top makeup brands?
From creams to stains, drugstore to designer options, and plenty of bright cheek inspiration from both the runways and editorial shoots, blush is not an afterthought; it's just as important whether you wear a natural look, a bold lip, or a dramatic cat eye. But how do you pick the perfect blush color for your complexion?
As a recent convert to lash extensions, one of the things I oddly miss in my makeup routine is using mascara; there's something therapeutic about brushing lashes that calmed me as I got ready in the morning. As any lash expert will tell you, you must try to avoid using mascara to make your extensions last as long as possible.
MANGO Some people assume that waterproof makeup is only necessary when heading to the pool or the beach. Those people have never walked four blocks to work in L.A.'s sweltering summer heat with a rising humidity index. I have. In fact, I do so often, which is exactly how I know that waterproof makeup has a role in everyday life.
It's no secret our signature winter nail colors veer vampy. We've already professed our love for burgundy,В and earlier this season, we also shared which colors we'd be sporting for fall. But with winter quickly approaching, we're in need of some fresh, festive inspiration. So we thought we'd ask three experts in the nail industry a question: What winter nail colors will be the most popular this season?
Getty Images Our beauty breadth is wide. We shop from independent beauty stores, international skincare and makeup sites, clean beauty pop-ups, and-without a doubt-giant retailers like Ulta and Sephora. Each one has its unique benefits and downfalls, although we must say, in regards to the latter, the benefits abound.
Instagram/ @tamirajarrel We know you don't want to throw away your favorite blush or lipstick, but abiding by makeup expiration dates is actually incredibly important. Why? Cosmetics trap bacteria, which means replacing them regularly is necessary to avoid skin irritation, breakouts, eye infections, and styes.
Peering inside a makeup artist's kit is like catching a glimpse of a superior universe. Their massive bags are chock-full of not just any old products but those deemed worthy of red carpets, photo shoots, weddings, and other events that require a flawless face. Let's put it this way: To keep their clients happy, makeup artists don't mess with anything but the best.
Seasons are known to bring change. Autumn, unlike warm seasons, can also bring the flu. I'm home under multiple duvets, sniffling and sneezing in my family's guest room while I watch YouTube videos on a rainy NYC day. I'm supposed to be meeting James Charles, YouTube behemoth and Gen Z makeup phenom, but I'm sick in bed.
It seems that no matter the season, there's always a party to be had. Whether it's a summertime wedding or a holiday bash, there are plenty of opportunities for you to flex your makeup muscles. So why not play with your beauty look and embrace party makeup with gusto? Think festive textures: glitters, molten metals, and high shine; bold colors and look-at-me shapes.
We know, we know. There are plenty of things in life much worse than shadowy under-eye circles. But that doesn't mean we don't begrudge the fact they're a dead giveaway of last night's spicy margarita(s) and/or a restless night's sleep. Thankfully there are plenty of products on the market to lend a helping hand in the matter (i.
Red is a power color that refuses to be mistaken for anything short of bold, vibrant, and noticeable. While we could certainly dream up makeup looks to wear to every single occasion we have on the calendar (let's face it, most of us have looks planned for months to come), what happens when we want to pair beautiful makeup that makes a statement alongside such a memorable color?
It'sВ pretty wild to start thinking about the next year (2019, we hardly knew ya). But when fashion week rolls around inВ New York, it's all about looking, planning, and anticipating the year ahead. It's exciting as well, as we're suckers for a good trend-especially come springtime. The best part about all of it, though, is these are looks you can start wearing right now (and products you can purchase right here).