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Huda BeautyВ founder Huda Kattan is on her way to (beauty) world domination: She's already made us fall in love withВ false lashes again; herВ Lip Strobe glosses ($18) haven't just taken up permanent residence on our lips, but they've garnered a cult following to rival even Kylie's Lip Kits; and her eyeshadow palettes-a checkerboardВ of theВ most high-pigment, flattering and fun shades-have made usВ all once again realize that makeup is there to be played with.
Now, she'sВ set to stake her claim on our complexion too, with the launch of her new #FauxFilter Foundation ($40). You might remember she teased us with mini hints over Instagram earlier this year but finallyВ the productВ has hit shelves.В As stock is selling fast, getting hold of a bottle isn't all that easy, but if her impressive back catalogue is anything to go by,В it's definitely worth a shot.В
Keep scrolling to hear everything we know about the foundation.В
Set to do the work of all your Instagram filters at once, the formula containsВ blurring pigments that promise to fade uneven skin tone, hyper-pigmentation, and blemishes into oblivion. The finish is matte but not chalky, in part thanks to a healthy hit of argan oil that provides a protective, nourishing veil over theВ skin. As you'd probably expect, the coverage is on the heavier side, but that doesВ mean that rather than slipping and sliding down cheeks, this foundation has the weight to cling on for dear life, and it won't budgeВ without the firm persuasion of makeup remover. Forget foundation that fades when you sweat or simply wear it all day. This coverage doesn't play around, and it won't budge until you want it to.Courtesy of Huda Beauty
WhatВ we're most excited about, however, is the shade range. Yes,В it stands at 30 shades,В which is 10 fewer shades than the Fenty Foundation, but as you can see from the swatches above, it still offers a skin tone spectrum far wider than most drugstore and high-end beauty giants. Together, both Huda and Rihanna are raising the bar for the rest of the beauty industry to finally step up to the inclusivity plate. It's about time foundation was made for everyone, no matter their skin tone. We'll see you at the Cult Beauty checkout.ВHuda Beauty Desert Dusk Palette $65ShopHuda Beauty Lip Strobe in Enchanting $18ShopHuda Beauty Giselle Lashes $18ShopHuda Beauty Summer Solstice Highlighter Palette $45ShopHuda Beauty Lip Contour in Video Star $19ShopHuda Beauty Textured Shadows Palette Rose Gold Edition $65Shop
Up next, from one exciting launch to another,В we've tried the entire Fenty Beauty range, and here is everything you need to know.